diff --git a/Cargo.lock b/Cargo.lock
index 8c42751..11411f6 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -54,10 +54,12 @@ dependencies = [
 name = "alert-me"
 version = "0.1.0"
 dependencies = [
+ "ciborium",
  "clap",
  "config",
  "entity",
  "futures",
+ "itertools",
  "migration",
  "reqwest",
  "rumqttc",
@@ -550,6 +552,33 @@ dependencies = [
  "windows-targets 0.52.5",
 ]
 
+[[package]]
+name = "ciborium"
+version = "0.2.2"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "42e69ffd6f0917f5c029256a24d0161db17cea3997d185db0d35926308770f0e"
+dependencies = [
+ "ciborium-io",
+ "ciborium-ll",
+ "serde",
+]
+
+[[package]]
+name = "ciborium-io"
+version = "0.2.2"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "05afea1e0a06c9be33d539b876f1ce3692f4afea2cb41f740e7743225ed1c757"
+
+[[package]]
+name = "ciborium-ll"
+version = "0.2.2"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "57663b653d948a338bfb3eeba9bb2fd5fcfaecb9e199e87e1eda4d9e8b240fd9"
+dependencies = [
+ "ciborium-io",
+ "half",
+]
+
 [[package]]
 name = "clap"
 version = "4.5.4"
@@ -1109,6 +1138,16 @@ dependencies = [
  "wasm-bindgen",
 ]
 
+[[package]]
+name = "half"
+version = "2.4.1"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "6dd08c532ae367adf81c312a4580bc67f1d0fe8bc9c460520283f4c0ff277888"
+dependencies = [
+ "cfg-if",
+ "crunchy",
+]
+
 [[package]]
 name = "hashbrown"
 version = "0.12.3"
diff --git a/app/Cargo.toml b/app/Cargo.toml
index afa6808..43bb472 100644
--- a/app/Cargo.toml
+++ b/app/Cargo.toml
@@ -6,9 +6,11 @@ edition = "2021"
 [dependencies]
 entity = { path = "../entity" }
 migration = { path = "../migration" }
+ciborium = "0.2.2"
 clap = { version = "4.5.4", features = ["derive"] }
 config = "0.14.0"
 futures = "0.3.30"
+itertools = "0.12.1"
 reqwest = { version = "0.12.4", features = ["json", "rustls-tls"], default-features = false }
 rumqttc = "0.24.0"
 sea-orm = { workspace = true, features = [ "with-time", "sqlx-sqlite", "sqlx-postgres", "sqlx-mysql", "runtime-tokio-rustls", "macros" ] }
diff --git a/app/src/data/alert.rs b/app/src/data/alert.rs
new file mode 100644
index 0000000..c8926e5
--- /dev/null
+++ b/app/src/data/alert.rs
@@ -0,0 +1,77 @@
+use std::io::{self, Cursor};
+
+use ciborium::into_writer;
+use itertools::izip;
+use serde::{Deserialize, Serialize};
+use time::PrimitiveDateTime;
+
+use crate::json::{self};
+
+use super::{area::Area, image::Image, link::Link, text::Text};
+
+pub type Cbor = Vec<u8>;
+
+#[derive(Serialize, Deserialize, Debug, Clone)]
+pub struct Alert {
+    pub id: String,
+    title: Text,
+    description: Text,
+    nation_wide: bool,
+    instructions: Vec<Text>,
+    sender: String,
+    publisher: Option<String>,
+    links: Vec<Link>,
+    contact: Text,
+    event: String,
+    all_clear: bool,
+    severity: String,
+    publish_date: PrimitiveDateTime,
+    areas: Vec<Area>,
+    images: Vec<Image>,
+}
+
+impl From<json::alert::Alert> for Alert {
+    fn from(value: json::alert::Alert) -> Self {
+        Self {
+            id: value.identifier.clone(),
+            title: value.title.into(),
+            description: value.description.into(),
+            nation_wide: value.nation_wide,
+            instructions: value.instructions.into_iter().map(|x| x.into()).collect(),
+            sender: value.sender,
+            publisher: value.publisher_name,
+            links: value.links.into_iter().map(|x| x.into()).collect(),
+            contact: value.contact.into(),
+            event: value.event,
+            all_clear: value.all_clear,
+            severity: value.severity,
+            publish_date: value.publish_date,
+            areas: value.areas.into_iter().map(|x| x.into()).collect(),
+            images: izip!(
+                &value.images,
+                &value.image_titles,
+                &value.image_descriptions
+            )
+            .map(|(img, title, desc)| Image {
+                uri: img.uri.clone(),
+                digest: img.digest.clone(),
+                title: title.title.clone().into(),
+                alt_text: title.alt_text.clone(),
+                description: desc.description.clone().into(),
+            })
+            .collect(),
+        }
+    }
+}
+
+impl TryFrom<Alert> for Cbor {
+    type Error = ciborium::ser::Error<io::Error>;
+
+    fn try_from(value: Alert) -> Result<Self, Self::Error> {
+        let mut buffer = Vec::new();
+        let writer = Cursor::new(&mut buffer);
+        into_writer(&value, writer)?;
+
+        Ok(buffer)
+    }
+}
diff --git a/app/src/data/area.rs b/app/src/data/area.rs
new file mode 100644
index 0000000..1c3d5c0
--- /dev/null
+++ b/app/src/data/area.rs
@@ -0,0 +1,24 @@
+use serde::{Deserialize, Serialize};
+
+use crate::json;
+
+use super::{circle::Circle, polygon::Polygon, text::Text};
+
+#[derive(Serialize, Deserialize, Debug, Clone)]
+pub struct Area {
+    pub description: Text,
+    pub regions: Vec<String>,
+    pub polygons: Vec<Polygon>,
+    pub circles: Vec<Circle>,
+}
+
+impl From<json::area::Area> for Area {
+    fn from(value: json::area::Area) -> Self {
+        Self {
+            description: value.description.into(),
+            regions: value.regions.into_iter().map(|x| x.region).collect(),
+            polygons: value.polygons.into_iter().map(|x| x.into()).collect(),
+            circles: value.circles.into_iter().map(|x| x.into()).collect(),
+        }
+    }
+}
diff --git a/app/src/data/circle.rs b/app/src/data/circle.rs
new file mode 100644
index 0000000..101981d
--- /dev/null
+++ b/app/src/data/circle.rs
@@ -0,0 +1,20 @@
+use serde::{Deserialize, Serialize};
+
+use crate::json;
+
+use super::coordinate::Coordinate;
+
+#[derive(Serialize, Deserialize, Debug, Clone)]
+pub struct Circle {
+    pub center_position: Coordinate,
+    radius: String,
+}
+
+impl From<json::circle::Circle> for Circle {
+    fn from(value: json::circle::Circle) -> Self {
+        Self {
+            center_position: value.center_position.into(),
+            radius: value.radius,
+        }
+    }
+}
diff --git a/app/src/data/coordinate.rs b/app/src/data/coordinate.rs
new file mode 100644
index 0000000..232fdd2
--- /dev/null
+++ b/app/src/data/coordinate.rs
@@ -0,0 +1,9 @@
+use crate::json;
+
+pub type Coordinate = (String, String);
+
+impl From<json::coordinate::Coordinate> for Coordinate {
+    fn from(value: json::coordinate::Coordinate) -> Self {
+        (value.zero, value.one)
+    }
+}
diff --git a/app/src/data/image.rs b/app/src/data/image.rs
new file mode 100644
index 0000000..4d475c7
--- /dev/null
+++ b/app/src/data/image.rs
@@ -0,0 +1,12 @@
+use serde::{Deserialize, Serialize};
+
+use super::text::Text;
+
+#[derive(Serialize, Deserialize, Debug, Clone)]
+pub struct Image {
+    pub uri: String,
+    pub digest: String,
+    pub title: Text,
+    pub alt_text: String,
+    pub description: Text,
+}
diff --git a/app/src/data/link.rs b/app/src/data/link.rs
new file mode 100644
index 0000000..fe6722f
--- /dev/null
+++ b/app/src/data/link.rs
@@ -0,0 +1,18 @@
+use serde::{Deserialize, Serialize};
+
+use crate::json;
+
+#[derive(Serialize, Deserialize, Debug, Clone)]
+pub struct Link {
+    pub href: String,
+    pub text: String,
+}
+
+impl From<json::link::Link> for Link {
+    fn from(value: json::link::Link) -> Self {
+        Self {
+            href: value.href,
+            text: value.text,
+        }
+    }
+}
diff --git a/app/src/data/polygon.rs b/app/src/data/polygon.rs
new file mode 100644
index 0000000..e22be41
--- /dev/null
+++ b/app/src/data/polygon.rs
@@ -0,0 +1,18 @@
+use serde::{Deserialize, Serialize};
+
+use crate::json;
+
+use super::coordinate::Coordinate;
+
+#[derive(Serialize, Deserialize, Debug, Clone)]
+pub struct Polygon {
+    pub coordinates: Vec<Coordinate>,
+}
+
+impl From<json::polygon::Polygon> for Polygon {
+    fn from(value: json::polygon::Polygon) -> Self {
+        Self {
+            coordinates: value.coordinates.into_iter().map(|x| x.into()).collect(),
+        }
+    }
+}
diff --git a/app/src/data/text.rs b/app/src/data/text.rs
new file mode 100644
index 0000000..a869e20
--- /dev/null
+++ b/app/src/data/text.rs
@@ -0,0 +1,45 @@
+use serde::{Deserialize, Serialize};
+
+use crate::json::{self, contact::Contact, description::Description, title::Title};
+
+#[derive(Serialize, Deserialize, Debug, Clone)]
+pub struct Text {
+    pub origin: Option<String>,
+    pub translated: String,
+}
+
+impl From<Title> for Text {
+    fn from(value: Title) -> Self {
+        Self {
+            origin: value.title_gtrans_origin,
+            translated: value.title,
+        }
+    }
+}
+
+impl From<Description> for Text {
+    fn from(value: Description) -> Self {
+        Self {
+            origin: value.description_gtrans_origin,
+            translated: value.description,
+        }
+    }
+}
+
+impl From<json::text::Text> for Text {
+    fn from(value: json::text::Text) -> Self {
+        Self {
+            origin: value.text_origin,
+            translated: value.text,
+        }
+    }
+}
+
+impl From<Contact> for Text {
+    fn from(value: Contact) -> Self {
+        Self {
+            origin: value.contact_origin,
+            translated: value.contact,
+        }
+    }
+}
diff --git a/app/src/lib.rs b/app/src/lib.rs
index 159dc25..46c997f 100644
--- a/app/src/lib.rs
+++ b/app/src/lib.rs
@@ -1,6 +1,7 @@
 use std::time::Duration;
 
 use config::Config;
+use data::alert::Cbor;
 use datastore::rdbms::Db;
 use error::Error;
 use futures::{stream, StreamExt};
@@ -12,6 +13,16 @@ use crate::json::alert::Alert;
 pub mod alert_swiss;
 pub mod cli;
 pub mod config;
+pub mod data {
+    pub mod alert;
+    pub mod area;
+    pub mod circle;
+    pub mod coordinate;
+    pub mod image;
+    pub mod link;
+    pub mod polygon;
+    pub mod text;
+}
 pub mod error;
 pub mod datastore {
     pub mod rdbms;
@@ -80,8 +91,18 @@ pub async fn run(config: Config) -> Result<(), Error> {
         interval.tick().await;
 
         let new_alerts = handle_alerts(db).await?;
-        if let Err(e) = mqtt.publish("chello".as_bytes()).await {
-            error!("failed pusblishing to mqtt: {e:?}")
-        }
+        stream::iter(new_alerts)
+            .for_each(|alert| async {
+                let alert: data::alert::Alert = alert.into();
+                match <Cbor as TryFrom<data::alert::Alert>>::try_from(alert) {
+                    Ok(cbor) => {
+                        if let Err(e) = mqtt.publish(&cbor).await {
+                            error!("failed pusblishing to mqtt: {e:?}")
+                        }
+                    }
+                    Err(e) => error!("failed to serialize to cbor: {e:?}"),
+                };
+            })
+            .await;
     }
 }