diff --git a/Jenkinsfile b/Jenkinsfile
index 4608b36..8eecc92 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -4,7 +4,7 @@ pipeline {
         stage('Build') {
             agent { label 'linux-aarch64' }
             steps {
-                sh "podman build -t docker.io/thallian/atuin:${env.BRANCH_NAME} ."
+                sh "podman build -t docker.io/thallian/atuin:${env.TAG_NAME ? env.TAG_NAME : env.BRANCH_NAME} ."
             }
         }
     }